MARKETING CORE

Take the following courses:

EB-100  Introduction to Management

3 CreditsS

EB-105  International Economic Issues

3 CreditsS,I

EB-131  Financial Accounting

3 CreditsS

EB-202  Behavioral Analysis of Organizations

4 CreditsCW,S,WK-SIPrerequisite: Sophomore standing.

EB-211  Business Statistics

3 Credits QS,S

EB-223  Principles of Microeconomics

3 CreditsSPrerequisite: Sophomore, Junior, or Senior standing. 

EB-236  Managerial Accounting

3 CreditsS,QM,CWPrerequisite: EB131. 

EB-341  Product and Operations Management

3 CreditsSPrerequisite: EB-100

EB-351  Marketing Management

3 CreditsSPrerequisite: EB201. 

EB-355  Marketing Strategies

3 CreditsSPrerequisite: EB351. 

EB-358  Marketing Research and Analytics

3 CreditsSPrerequisite: EB-351 

EB-361  Financial Management I

3 CreditsSPrerequisite: EB131 and Junior or Senior standing. 

EB-371  Human Resource Management.

3 CreditsSPrerequisites: EB202 or PACS202. 

CM-132 Message Analysis

3 CreditsH, CS 

CM-330 Media Analysis

3 CreditsH, CW, CSPrerequisites: CM132 or CM133.

Take one of the following courses:

EB-210  Quantitative Business Analysis

3 CreditsQM,SPrerequisites: High school algebra or pre-calculus. 

MA-130 Calculus I

4 CreditsN, QM

Take the following course:

EB-359  Advertising & Promo Mgmt

3 Credits  

The option of Semester Abroad is encouraged. Foreign exchange partner institutions are likely to offer equivalent courses for EB-222, EB-223, EB-351, EB-355, EB-341, EB-361, or EB-371. 

CAPSTONE

Take the following course:

EB-480  Senior Seminar

3 CreditsS 

INTERNSHIPS ARE ALSO AVAILABLE

EB-001 Non-Credit Business Internship

CreditsFISHNPrerequisites

EB-490  Business Internship

2-9 CreditsSCorequisite: EB495. Prerequisites: Permission and Jr. or Sr. standing. 

EB-495  Business Internship Seminar

2-6 CreditsSCorequisite: EB490. Prerequisites: Permission. 

The Accounting, Business, and Economics (ABE) Department does not permit students in their department to pursue more than one ABE Program of Emphasis (POE). Students wishing to develop individualized POEs incorporating multiple ABE disciplines should consult with their POE Advisor for guidance.

POE Credit Total = 59-60

Students must complete at least 18 credits at the 300/400-level.  Any course exception must be approved by the advisor and/or department chair.