MARKETING CORE

Take the following courses:

EB-100  Introduction to Management

3 CreditsS

EB-131  Financial Accounting

3 CreditsS

EB-351  Marketing Management

3 CreditsSPrerequisite: EB201. 

EB-355  Marketing Strategies

3 CreditsSPrerequisite: EB351. 

EB-358  Marketing Research and Analytics

3 CreditsSPrerequisite: EB-351 

EB-359  Advertising & Promo Mgmt

3 Credits  

Secondary Emphasis Credit Total = 18

Six credits must be at the 300/400-level.  Any course exception must be approved by the advisor and/or department chair.

The secondary emphasis is for use by students with POEs in other departments. We do not allow a student with a POE in ABE to use one of our own secondary emphases, e.g. Accounting w/secondary emphasis in Finance.

The secondary emphasis is shown on the POE forms using the words "w/secondary emphasis in" (e.g., Communications w/secondary emphasis in Marketing). We suggest that using "and" to connect two disciplines - e.g., Communications and Marketing - implies that the student is a "dual major" and has completed the designated POE in Marketing and sufficient work in the other discipline that a faculty member of that department would approve the POE.

NOTE: prerequisites for 300/400 courses will NOT automatically be waived.